Strategic Planning

The client brief is just the starting point for us to begin building a strategic plan and development the right communications campaign.

Often during the briefing we may ask some difficult questions to ensure that we have a good understanding of your business in order that we can address the requirements of the company and its marketing objectives.

Typical questions:

  1. How are you perceived in the market?
  2. How do you want to be perceived? 
  3. How far has the company developed – where are you now?
  4. Where do you want to be in say five years?
  5. What are your current target business sectors?
  6. Who are your key specifiers?
  7. Who do you need to influence
    – buyers, engineers, designers, legislators, etc?
  8. Is there an opportunity to expand into new areas?
  9. How strong is your Brand identity?
  10. Is there a Key Message to convey?
  11. Have you carried out a SWOT analysis:
    - Strengths, Weaknesses, Opportunities and Threats?
  12. What are the core products?
  13. What are the most profitable products?
  14. How do you handle sales enquiries?
  15. What do you present/send to customers – datasheets, brochures, DVDs? 

With this information available we are able to produce a strong, detailed co-ordinated communication campaign that will focus on achieving your goals, engage with your customers and the sales team.