Strategic Planning
The client brief is just the starting point for us to begin building a strategic plan and development the right communications campaign.
Often during the briefing we may ask some difficult questions to ensure that we have a good understanding of your business in order that we can address the requirements of the company and its marketing objectives.
Typical questions:
- How are you perceived in the market?
- How do you want to be perceived?
- How far has the company developed – where are you now?
- Where do you want to be in say five years?
- What are your current target business sectors?
- Who are your key specifiers?
- Who do you need to influence
– buyers, engineers, designers, legislators, etc? - Is there an opportunity to expand into new areas?
- How strong is your Brand identity?
- Is there a Key Message to convey?
- Have you carried out a SWOT analysis:
- Strengths, Weaknesses, Opportunities and Threats? - What are the core products?
- What are the most profitable products?
- How do you handle sales enquiries?
- What do you present/send to customers – datasheets, brochures, DVDs?
With this information available we are able to produce a strong, detailed co-ordinated communication campaign that will focus on achieving your goals, engage with your customers and the sales team.