Technical Writing

Whether it is preparing a Product Press Release, researching and writing a Case History, writing a Feature Article or producing a Newsletter, the engineering qualifications (electrical, electronics and mechanical) and industrial background of our key account managers combines with their extensive journalistic and PR expertise enabling them to create crisp factual copy that promotes your equipment and services in the best possible light.

Often we work from a minimal client brief supported by technical documentation and diagrams to understand the technology and applications. This capability is valued by our clients since it frees-up their time for other sales and marketing needs.

Our writing style is appreciated by editors since they are assured of description accuracy and copy that is not just PR ‘puff’, resulting in a high take-up of material (both in print and on-line)  emanating from PR Options. It also leads to the media specifically requesting PR stories from this consultancy.
All technical writing is undertaken in-house to maintain the integrity of your brand and campaign messages.